Selective advisory,
for the slightly unreasonable.
This isn't why the site exists, but it's worth saying. I take on a small amount of advisory and board work where it's genuinely useful, especially for ambitious, climate-positive, hardware-heavy ideas that most people still call unrealistic.
Grant & public funding strategy
Which programs to chase, how to position for them, and how to actually win non-dilutive funding. We raised €750k+ in public innovation funding across two companies.
Hardware startup positioning
Turning a complex physical product into a story investors, partners and customers understand, without dumbing down the engineering.
Founder sparring
A candid sounding board for the strategy, prioritisation and decisions nobody warns you about. Realistic optimism – not cheerleading.
Narrative, PR & design for deep-tech
From full-scale eVTOL premieres to product launches – how to earn attention from press, ministries and the public with almost no budget.
Board & advisory roles
The occasional formal seat where I can add sustained value over time, rather than one-off input.
A good fit
- Deep-tech and hardware founders, pre-seed to Series A
- Electrification, mobility, aviation and climate-positive engineering
- Teams that need non-dilutive funding and a sharper story
- Ambitious, slightly unreasonable ideas with real technical substance
Probably not
- Pure software or app plays with no hardware angle
- Growth-hacking or performance-marketing help
- Anyone wanting a full-time operator rather than an advisor
- Projects where "unreasonable" means unfounded rather than bold
Registered solo entrepreneur based in Nuremberg, Germany. Read the longer version on the Story page, or the venture write-ups for Atlas Aero and Neomium.