Advisory

Selective advisory,
for the slightly unreasonable.

This isn't why the site exists, but it's worth saying. I take on a small amount of advisory and board work where it's genuinely useful, especially for ambitious, climate-positive, hardware-heavy ideas that most people still call unrealistic.

Where I'm useful
01

Grant & public funding strategy

Which programs to chase, how to position for them, and how to actually win non-dilutive funding. We raised €750k+ in public innovation funding across two companies.

02

Hardware startup positioning

Turning a complex physical product into a story investors, partners and customers understand, without dumbing down the engineering.

03

Founder sparring

A candid sounding board for the strategy, prioritisation and decisions nobody warns you about. Realistic optimism, not cheerleading.

04

Narrative, PR & design for deep-tech

From full-scale eVTOL premieres to product launches: how to earn attention from press, ministries and the public with almost no budget.

05

Board & advisory roles

The occasional formal seat where I can add sustained value over time, rather than one-off input.

Who it's for

A good fit

  • Deep-tech and hardware founders, pre-seed to Series A
  • Electrification, mobility, aviation and climate-positive engineering
  • Teams that need non-dilutive funding and a sharper story
  • Ambitious, slightly unreasonable ideas with real technical substance

Probably not

  • Pure software or app plays with no hardware angle
  • Growth-hacking or performance-marketing help
  • Anyone wanting a full-time operator rather than an advisor
  • Projects where "unreasonable" means unfounded rather than bold
The short track record
2x
Founder: electric aviation & electrification hardware
750k+
Public innovation funding raised
11
Largest team built and led
IAA
Full-scale eVTOL premiere, Munich 2021

Registered solo entrepreneur based in Nuremberg, Germany. Read the longer version on the Story page, or the venture write-ups for Atlas Aero and Neomium.

Start a conversation

If it's ambitious, technical, and a little unreasonable, I'd like to hear about it.